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LUMEN &ROOT

LUMEN & ROOT

Price :

GHS 45.00

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Description :

Lumen & Root is a direct-to-consumer e-commerce business selling small-batch, hand-poured soy candles, wax melts, and reed diffusers infused with real dried botanicals (lavender, rosemary, eucalyptus, chamomile, and rose). Every product ships in reusable amber glass or kraft packaging embedded with wildflower seed paper, positioning the brand at the intersection of home fragrance, sustainability, and giftable design.

The business will launch as an online-only store built on Shopify, supported by content-driven marketing on Instagram and Pinterest, email marketing, and a recurring "Seasonal Botanical Box" subscription. The founder handles production, fulfillment, and marketing in year one, with wholesale and pop-up market expansion planned for year two.
Target launch investment is approximately $8,500, covering equipment, initial inventory, branding, and the first year of software and marketing subscriptions. The plan below covers the market opportunity, business model, marketing approach, operations, and financial projections that support this launch.

Terms & conditions :

Tags :

#product

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